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First Year MBA students visit Pilikula Biological Park

04-Dec-2017
First Year MBA students visit Pilikula Biological Park

First Year MBA’s visited the Pilikula Biological Park as a part of their Marketing Course. The students were divided into 10 teams and were assigned a project to understand the issues of Pilikula Botanical Park, increase footfalls and also ensure more sales conversion in terms of visitors to the Park. The students would be working towards sourcing funds to adopt animals by selling the zoo concept to individuals or business organizations and also would have to create promotional videos and post on social media. Students also interacted with the employees of the biological park.

Pilikula Nisargadhama project commenced in 1996, with a view of protecting the environment, heritage and improving tourism. It was an effort to develop this natural habitat spread across 370 acres into a tourist hotspot. Pilikula Nisarga Dhama is a major eco-education and tourism development project promoted by the District Administration of Dakshina Kannada in the beautiful city of Mangalore in Karnataka State, India. A significant Biological Park is established in Pilikula Nisarga Dhama has major focus on the wildlife species of Western Ghats. The park is named as Dr. Shivaram Karanth Biological Park. The park consists of an area of 82 hectares. In accordance with prevailing laws, the central Zoo Authority of India has recognized the park.

Pilikula Zoo has been classified as a Major Zoo by the Central Zoo Authority of India. It is the only zoo recognized as a breeding centre for King Cobras. However, for the development, maintenance and for various programmes, it entirely depends on local revenue and donations. It incurs huge cost on feeding, medicines, shelters, management etc. Therefore it needs support from the public to maintain and develop as one of the best Zoos of our country. Amazingly, Pilikula has been made possible by generous people who understand the need & benefit of conserving biodiversity and cultural heritage and have come forward with financial resources as well as personal involvement.

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