CSE Student placed in Microsoft with a Salary Package of INR 40 Lakhs Per Annum
Dr. Ushaprabha N Nayak, Co-founder and Vice-Chairperson of Expert Group of Institutions is handling ‘Global Branding Strategies’ concept related to “Strategic Brand Management” course for the students of final year MBA in Marketing Specialization. Her sessions are scheduled every Thursday between 11.30 AM to 12.30 PM.
Dr. Ushaprabha N Nayak has vast experience in Global Branding and has travelled to almost 25 countries. She has done her Ph.D in the field of Brand Management and the exposure she has in this domain will be of great value to the student community. The first session was held on 27th May 2021 through Google Meet with a brief introduction of the Resource Person by Dr. Vishal Samartha, Director-MBA Program. The session was insightful and interesting as Dr. Usha shared her own travelling experience to various destinations both Domestic and International. She also spoke on Evolution of Global Branding with examples related to Starbucks and Amazon.com. The session came to end after clarifying the queries of the students regarding Branding and its attributes.