Senior Project Scientist, Indian Institute of Science, interacts with First Year MBA Students
07-Nov-2019
Prof. TVP Chowdry, Senior Project Scientist, Indian Institute of Science interacted with the students of first year MBA on the topic “Product Design”.
Prof. Chowdry put forth certain questions to all budding managers relating to business, enabling learners to think beyond their theoretical knowledge. He stated that “the core of any business lies in its product and services” and explained the same by giving examples of unicorn startups. He also discussed about the causes of product failure, characteristics of successful product development and traditional product development process.
Prof. Chowdry concluded the session by showing a video on product development process and asked all the aspiring managers to engage themselves in designing or launching a product within the college campus. He also made the learners realize how lucky they are, to be a part of an institution which provides them with real working environment.
