Management Development Programme – Digital Marketing
05-Nov-2018
Department of Business Administration organized Management Development Programme on Digital Marketing. The first two days of the programme was held during 3rd and 4th of November.
The Programme began with the inauguration by Mr. Vishal Patel, Associate Director-MetricStream, Bengaluru, the Chief Guest and the Resource person of the training. Dr. Vishal Samartha, Director-MBA and Prof. Girish Madla, Coordinator of the programme were also present during the inaugural. Dr. Vishal welcomed the gathering and gave a brief highlight about college to the guest. She mentioned about the various MOUs signed by the college with various universities and companies.
Mr. Vishal Patel kickstarted the session by highlighting the difference between sales and marketing and the career opportunities in sales and marketing. The session was followed by introduction to Digital Marketing and topics like - finding out the 3 best and worst advertisements in the market were covered. He also made participants work on various tasks regarding creating a home page, page title and Meta description, Search Engine Optimization (SEO) and Search Engine Marketing (SEM).
A total of 36 students participated in the training programme.
