Sahyadri, supporting partner of PRAXIS 2018 in Hyderabad, by deputing student volunteers and faculty
29-Sep-2018
Dr. Vishal Samartha, Director-MBA, Prof. Sushma V, Prof. Girish M and Mr. Guruprasad Rao, Dean-Branding & Promotion, attended PRAXIS 2018 held in Hyderabad International Convention Centre, Hyderabad. Sahyadri is the supporting partner of PRAXIS by providing 6 student volunteers for the event.
PRAXIS in its 7th edition, is one of the largest and most significant summit for the Corporate Communications and Public Relations professionals, not only in India but globally. It is referred to as "The Mahakumbh of PR and Corporate Communications professionals of India". PRAXIS is the unique platform for the communication professionals for learning, networking and training.
With more than 40 International and Indian experts sharing their experience, strategies, failure and success stories, PRAXIS provided a flood of insights from across the spectrum. It has also provided the opportunity to sharpen skills with three industry experts sharing tricks on ‘How to build Personal Brand Online’ to ‘Brand Story Telling’ to ‘Getting Brands their due in News Coverage’.
Besides the insights shared by the experts and the speakers, PRAXIS provided an opportunity to meet more than 650 PR and Communications professionals.
Power Talk by Padma Shri Mary Kom was the major attraction of the event.
Sessions included in PRAXIS were:
"Why Diversity and Inclusion is Central to Effective Storytelling" by Angela Chitkara, PR Track Director, City College of New York, "Storytelling in the Age of Digital" by Sree Sreenivasan, Digital & Social Media Strategist & Consultant from New York City, "Stories of Sustainability" by Nazeeb Arif, Executive Vice President, ITC Limited, "How Culture Impacts Storytelling" by Roland Buerk, Senior Director & Head of Communications, Africa, Middle East and India, Nissan Motor Corporation, "Reinventing Storytelling in a Dynamic World" by Stella Low, SVP, Global Communications, Dell, "Quantifying the contribution of Storytelling to the Bottomline" by Sam Ruchlewicz, VP, Digital Strategy & Data Analytics - Warschawski, "Research is at the core of Powerful Storytelling" by Tina McCorkindale, President, Institute for Public Relations, "Storytelling in the World of Travel and Tourism" by Peter Brun, Chief Communications Officer, VFS Global, "Building Brands and Storytelling: Understanding the Power of TV from BARC Data" by Partho Dasgupta, CEO, BARC India and finally "Stories from Yesteryears of Indian Public Relations by Roger Pereira, Advertising and Public Relations Legend.
