Guest Lecture for MBA Marketing Students on Trends of Indian Consumer
17-Oct-2016
Mrs. Niveditha Mirajkar, Management Consultant and Business Developer,
Mangalore addressed second year MBA Marketing students on the topic,
“Trends of Indian Consumer”. In her session, she highlighted features of
Indian consumers and addressed the students on various aspects
influencing the trends of Indian Consumers. She also spoke on celebrity
influence on the consumers while advertising a product and on how the
social media influences the consumers to buy the product. The session
included activities and videos on consumption patterns of Indian
consumers.