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Guest Lecture for MBA Marketing Students on Trends of Indian Consumer

17-Oct-2016

Guest Lecture for MBA Marketing Students on “Trends of Indian Consumer” Mrs. Niveditha Mirajkar, Management Consultant and Business Developer, Mangalore addressed second year MBA Marketing students on the topic, “Trends of Indian Consumer”. In her session, she highlighted features of Indian consumers and addressed the students on various aspects influencing the trends of Indian Consumers. She also spoke on celebrity influence on the consumers while advertising a product and on how the social media influences the consumers to buy the product. The session included activities and videos on consumption patterns of Indian consumers.

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